We work with Chief Executives and policy teams in a coaching and training role to help you to:

Hone your proposition and develop evidence of need, impact and public support

Prepare for media interviews, appearances before committees and ministerial meetings

Identify and engage a bipartisan coalition of supporters inside and outside parliament

Identify key decision makers and build relationships with them

Use print, broadcast and social media and celebrity engagement to build public support

Draft submissions to Parliamentary inquiries and letters to key decision makers

Our methodology:

Our three-stage process is set out below.

  1. Developing a strong proposition or ‘ask’ of government
  • A clear, easy-to-articulate, well-evidenced problem or gap that needs to be addressed
  • A clear, easy-to-articulate, well-evidenced response to that gap or problem
  • A strong response to any political or ideological challenges to the proposed approach

2. Engaging Partners

  • Mapping and consulting with organisations already campaigning in your space
  • Engaging a coalition of supportive individuals and organisations
  • Building a cross-party pool of respected Parliamentary champions for the campaign

3. Mounting an effective public and parliamentary campagin

  • Mapping key decision-makers and their key decision points
  • Building strong relationships with officials, Special Advisors and Ministers
  • Delivering an effective media campaign with a strong public interest story at its heart
  • Implementing a social media strategy to mobilise current supporters, engage new supporters and raise awareness of the campaign amongst decision-makers
  • Gaining and publicising support from celebrities and public figures to raise public support

In our experience, this work must be underpinned by:

  • a pragmatic, non-partisan approach which builds partnerships beyond ‘the usual suspects’
  • an understanding that patience and compromise are needed to make progress
  • rigour and professionalism, with a campaign based on evidence and compelling argument

Read our PSHE Association Case Study