In 2013, ministers announced that PSHE education would be excluded from the national curriculum meaning that millions of children would miss out on lessons. In response, the PSHE Association and its partners instigated a campaign to change the government’s approach. Joe Hayman led efforts to:
- Raise the profile of the campaign in Downing Street, the Department for Education and Parliament, gaining support from the Commons Education, Home Affairs and Equalities Select Committees and the chairs of the Commons Health and Business Committees
- Win the support of over 100 expert bodies including two royal societies, five teaching unions, six royal colleges, the Children’s Commissioner and the Chief Medical Officer
- Commission polling which showed overwhelming public backing for the campaign
- Generate significant media coverage, with the campaign backed by the Times, the Daily Telegraph and celebrities such as Kirstie Allsopp and singer Nicola Roberts
- Build support behind the scenes from Ministers, special advisors and Downing Street officials
In March 2017, the government announced that the campaign had been successful and the PSHE education, including relationships and sex education, would be made part of the national curriculum. Read more here.